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In recent years, people have become more health conscious and are seeking out whole-food-based products. What does this have to do with horses, you ask? According to Equine Elixirs founder Liz Ehrlich, people tend to treat their horses better than they treat themselves. So, as strong as horse people feel about switching to healthy and whole food-based diets for themselves, they feel even stronger about it for their horses.

Tune in to the latest episode of the Plaidcast to hear Liz talk about how she develops the company’s 100% show-safe and all-natural equine supplements to meet the demands of health-conscious customers. You can also read more about the brand and customer success stories in the July issue of The Plaid Horse.