Every day is different, but you can generally find me researching and testing new product ideas, talking to customers about their horses, and conferring with engineers about designing custom machinery for our growing line of products.

In 2012, my husband and I traded the skyscrapers of New York City for the sand and surf of Palm Beach. Close proximity to Wellington gave me the chance to resume riding, which I had put on hold since law school. Though I wasn’t looking to buy a horse (isn’t that what horse people always say?), buy one I did. Enter Bella. I had no idea at the time how she would change my life. Sensitive as she is, it’s not surprising that she needed to be treated for ulcers, a common problem for most competition horses. After treatment, I felt that existing gastric health supplements didn’t work, were too expensive, and had lengthy lists of ingredients, many of which seemed unnecessary and I couldn’t even pronounce. I guess that was my “lightbulb” moment. I wondered if I could create my own product.

While still working full-time as a lawyer, I started a year-long journey of researching, testing (with Bella as the initial subject), soliciting feedback from other riders and trainers, and obtaining the necessary certifications to run my business. Shortly after the successful launch of Ulceraser, additional product ideas were starting to form. That was when I left the legal world, plunging headfirst into the world of equine supplements, and have not looked back. 

Read the full article on Noelle Floyd here.