Ehrlich shares her journey into the world of entrepreneurship and lessons she’s learned along the way to building her successful business. In the article, she describes how she utilized personalized marketing techniques, thorough research methods for testing products. For Ehrlich, interacting with her customers is also a welcome part of her everyday life. In the article, she says, “The most important thing is to answer everyone’s questions, make sure their horses are happy, and make sure their concerns are dealt with.”

One of Ehrlich’s favorite parts of her job is developing new products. “When I come up with a new idea for something that I want to put together, I become so excited about it,” Ehrlich says in the article. “All I want to do is read about those types of products that exist and read about that body system. My mind starts going wild with all the ways that we could address these common equine problems.”

Read more: https://www.noellefloyd.com/blogs/sport/elizabeth-ehrlich-on-lessons-learned-becoming-an-unintentional-entrepreneur