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Carolina's Equestrian - Profiling Elizabeth Ehrlich's Success Story
Carolinas Equestrian Magazine Profiles Equine Elixirs Entrepreneur Equine Elixirs’ founder Elizabeth Ehrlich was featured in the Winter 2019 issue of the popular equestrian lifestyle magazine, Carolinas Equestrian.
The article explored Ehrlich’s successful pathway to entrepreneurship, from her first foray into creating the equine gastric health supplement, Ulceraser, to officially launching her business and seeing it grow and thrive over the past few years.
“After months of researching the science behind the causes of ulcers, I understood how and why they occurred, and ultimately, how best to prevent their reoccurrence. When none of the existing gut supplements felt right, I created my own,” says Ehrlich in the article.
After carefully selecting all-natural ingredients designed to promote good gut health, she combined them at different ratios, using Bella as a test subject. Finally, she developed the forage-based formula that gave her the results she was looking for and christened her new product Ulceraser®. Best of all, it turned out to also be cost effective.
Soon, friends and other horsemen began trying samples of Ulceraser® on their own horses and reported back that they were seeing positive results within weeks. Word spread like wildfire, and Ehrlich soon found herself constantly mixing batches to ship off. “At first I thought it would be a side business but then everybody who sampled it wanted more,” she says. “It got to the point where I was being asked to make it again and again, and I always said yes.”
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